The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn, New York. It was released on April 8, 2008. The film has not received conventional distribution and is notable only as being the first feature film intentionally released in its entirety on YouTube. The film is also available as a US$3 digital download for an iPod or other mobile video device, most of which will be donated to Fount of Mercy, a charity for grassroots organizations in sub-Saharan Africa to provide help to widows and orphans.
When his mother informs Joseph that she’s divorcing his father, Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan he quickly realizes that it is not very easy changing the world.
[Quoted from Wikipedia]