People with autism are less likely to be influenced by marketing ploys when choosing between consumer products.
A new research has revealed that adults with autism disorder may show more consistent choices in high-level decision-making tasks and are less likely to show a cognitive bias because they are not influenced by the way choices are presented. The findings indicate that individuals with autism are less susceptible to the effects of decoy options when evaluating and choosing the “best” product among several options relative to individuals without autism.
“People with autism are indeed more consistent in their choices than the neurotypical population. From an economic perspective, this suggests that people with autism are more rational and less likely to be influenced by the way choices are presented,” said George Farmer, psychology researcher at the University…
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